We at PrimeLine Consultants International believe that in the long run sales effectiveness is the most important condition for differentiation in the market place.

Turning the sales force into your competitive advantage requires a lot more than simply training them in selling skills. We recognize the key role that sales forces and their managers play in building the sales effectiveness. Make sure they have the right skills, instruments and processes and that will advance your organization forward – you will achieve and over achieve your results and your clients will receive an added value.

We will partner with you to achieve your competitive advantage!

Assessment of Sales Potential and Skills
The level of sales competencies of the sales team is an important point for drafting an adequate development program for enhancing the sales productivity to the next level. We apply a complete and profound approach for evaluation of the sales potential and current level of sales competencies for every sales person. Our approach includes a combination of identifying the suitable sales potential for conducting commercial activities successfully through personality profile and business simulations for assessment of current level of sales skills. Our methodology allows us to provide to our clients valid and correct data, based on which they take the right decisions for them to invest in sales development programs.

Increase Your Sales Productivity – Level I
This program which core is the consultative selling approach, builds successful selling skills and professionalism in creating and maintaining long term business relationships in competitive markets based on the “win-win” mindset between the seller and the buyer. The training introduces the sales effectiveness as a clear process, which can be defined and managed continually and result-focused.

Increase Your Sales Productivity – Level II
This program is aimed at sales managers and sales representatives with a certain level of commercial experience. The program adapts to the needs of participants and overcome the sales routine, as well as upgrades their current level of skills.

Selling Skills for non-selling roles
This program is specifically designed to teach non-sales staff in selling mindset and skills. It focuses on the communication with internal and external clients and the problem solution skills, creation of potential clients and business opportunities within existing clients. The training is very suitable for every employee – and in particular to project managers, engineers, IT specialists, consultants, CS agents, administrator, aftersales staff, maintenance, finance personnel.

Business Acumen
This is an 8 day development program aimed at senior managers. The participants will obtain understanding and skills in strategic management, develop „big picture” thinking and practice strategic management business simulations based on valid models integrated with real life data collected by them. The workshops are highly engaging with strategic models, tools, business simulations, opportunity management techniques, assignment planners, other.

Ignite Innovation
Ignite Innovation is a powerful workshop, where participants will learn the models of innovation, including their own, how they can make use of the different ways of generating and implementing ideas. The participants will increase their own level of innovation, develop a work culture that supports, encourages and stimulates the employees to work effectively with their own teams and implement innovative solutions.

Networking skills
This program teaches participants how to maintain a network of contacts for greater success. It is especially useful for sales teams. The participants learn how to evaluate the result from their networking efforts, how to establish quality contacts, how to enter into already existing groups, and demonstrate their competency and a character of potential clients. This program empowers sales people to be more confident and find an efficient approach to establish with the most suitable clients for them.

The Effective Communication in the Sales Process
This is a fundamental program that develops communication adaptiveness in the sales process. The participants learn to identify the communication styles of their clients, partner, suppliers, and adapt their own communication aiming at achieving smoother and result-oriented communication. Participants learn how to maintain the level of comfort of their clients taking into consideration how the clients prefer to receive information. Every participant receives their communication profile during the training event.

Customer Service Experience (for Call Centers)
The program has been specifically designed for call center agents. The training focuses on the challenges that come from the unique sales environment. The participants learn to identify needs and make recommendations based on these needs within the limited time. They also learn how to maintain the customer comfort and deal with objections in order to reveal all clients’ concerns and close deals successfully.

Mastering Negotiations
Participants learn to negotiate with a focus on shared interest as opposed to positions. The training builds skills on how to prepare for negotiations, questioning techniques, listening, and persuasion, strategizing on options, solving problems and dealing with bad practices.

Customer Service Experience
This program teaches the participants to satisfy their customers in the ways, the customers wish to be services. The training focuses on the understanding of the work conditions from the very beginning of the company-client collaboration, so that every client could receive a service level that completely reflect his individual needs and expectations.

Key Account Management
This program is a series of modules which provide to the participants proven business strategies for managing key accounts. Participants learn how to re-position their solutions according with the processes of their clients, their style and decision making practices, their buying process and strategies, industry position, key success factors and a mode of operation of the client organization.

Step by Step Marketing
This program is modular and covers marketing planning, systems for marketing planning, strategic and operational marketing plans, tools for marketing panning, business cases. The program is suitable for marketing roles, sales people as well as everybody interested in basic marketing.

Merchandising
The program aims at teaching the participants what merchandizing activities they need to do in order to achieve their sales and marketing goals and objectives. The participants will obtain knowledge and train skills how to achieve productive in-store positioning, manage space, how to prepare, implement and monitor planograms, various promotion activities, organization of local promotions, successful techniques for communication of desired messages using branded material and aids, achieving effective collaboration with consumers.

Territory Management
This program aims at providing one of the most powerful instruments for enhancing the sales productivity, namely strategies and skills for managing the sales territory. Participants build the mast have attitude and skills for knowing the company goals and strategies, clients and consumers, adaptation of the company strategy/ tactics to the relationships with clients, product category development, development and communication flows inside the company, also to the market, competition and their activities, reporting, inventory, action plans, measurement of productivity.

For more topics and customized solutions please contact us.